Global beauty industry leader The Wella Company has acquired Briogeo, a fast-growing independent hair care company focused on eco-ethical and natural hair care products.

Wella Company intends to support Briogeo and its strategy to excel at the forefront of sustainable beauty. Briogeo aligns with Wella Company’s deep commitment to building a company with Diversity, Equity, and Inclusion (DEI) and Environmental, Social and Governance (ESG) embedded into its core. The addition of the Briogeo portfolio of prestige hair care complements Wella Company’s ambitions to deliver more diverse products for all hair types, while expanding clean and green products across its portfolio offerings.