The Woolmark Company has been announced as the official technical partner of America’s Cup sailing team Luna Rossa Prada Pirelli. The Woolmark Company will research, develop and support the team to create wool-rich technical garments to be worn by the entire Luna Rossa sailing team during training, sailing and offshore activities, becoming more sustainable by switching synthetic fabrics with wool ones.

Max Sirena, Team Director, said: “Our physical activity is very demanding in terms of clothing: the garments we wear must be as isothermic, elastic, breathable and water resistant as possible. Well, I discovered on my own skin that Merino wool is all this. It really is a performance fibre, and besides that, it is also absolutely sustainable and biodegradable. I must say that our new uniforms are a wonderful surprise that makes our body - and our spirit - feel good.”

The Woolmark-certified Luna Rossa team and crew uniform will include: waterproof jacket, soft shell jacket, polo shirt, T-shirt, wet jacket, blouson, wetsuit and base-layers.