The Woolmark Company has collaborated with luxury menswear designers Lou Dalton (pictured above), Richard James and SIBLING to demonstrate Merino wool’s trans-seasonal properties at London Collections Men. The unique partnerships have seen these labels work closely with manufacturers and craftsman of Merino wool product, exchanging creative ideas and skills so as to further benefit and enhance their menswear collections with this versatile natural fibre. Lou Dalton, Richard James and SIBLING have created collections focused around lightweight Merino wool, challenging people’s perceptions of the fibre’s relevance for the season by showcasing its aesthetic qualities and natural performance attributes. From smart lightweight suits to casual separates and knitwear, the collaborations ensure that wool is seen as an important component of the spring/summer menswear wardrobe. 

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The Woolmark Company in 'associations'