TheIndustry.fashion has announced a new event series partnership with Klarna, one of Europe's largest banks. The first event kicks off with a special edition 'In Conversation' event on the 23 May 'Next-generation retail: harnessing digital technology to bring fashion “home”. From creating physical retail environments that feel less like a store and more like a home (with a truly curated personal experience), to allowing customers to enjoy a retail experience in their own home (through 'try before you buy' and 'buy now pay later' services), they talk to the pioneering fashion retailers and e-tailers who are leveraging digital technology to take service and experience to the next level.”

The special edition event will host Matchesfashion.com Commercial Director Lea Cranfield, SilkFred CEO Emma Watkinson along with Jonathan Sheard, Global fashion commercial manager, Klarna, in conversation with TheIndustry.fashion Editor-in-Chief and CEO Lauretta Roberts. 

The second event in the series welcomes the all-female leadership team of the iconic luxury lingerie brand Agent Provocateur on the early evening of 18 June 2019 and is followed by two more events to be announced.

Antony Hawman, Co-founder & Chief Partnerships Officer at TheIndustry.fashion, commented: “We feel this partnership is perfect as we have a real focus on innovators and market disrupters in the fashion space and Klarna is absolutely leading the Fintech charge in the retail world by not only giving customers of brands and retailers’ options which in turn drive more business, but also by supporting them via their marketing channels, which is an organic fit with our ethos of supporting the fashion industry and allowing them to make better business decisions".

Laurel Wolfe, VP Marketing growth markets at Klarna, commented: "We're delighting to be working with the TheIndustry.fashion. Lauretta, Antony and their team have a brilliant platform and incredible knowledge, not to mention the exciting pipeline of events over the coming months. Together our partnership will help us continue to enhance the customer shopping experience online."