TheIndustry.fashion has announced that it has partnered with Swedish bank Klarna to launch The Index. This is an industry-first brand and retail tracker, which provides brands with crucial metrics and unbiased insights into the psyche of today’s consumer. Every month the top 100 UK brands will be assessed on unbiased survey data drawn from 2,000 consumers and given a Buzz Score that places them on a tracker. The metrics will be updated every month, enabling brands to monitor brand sentiment, movements in the market and adjust their strategies accordingly.

For more information please visit theindustry.fashion.