Today, Antony Hawman, former Brand Director of Birchbox.co.uk, has launched ThePartnershipAtelier, a new brand partnership consultancy, built to service the needs of brands in today’s omni-channel landscape. ThePartnershipAtelier will offer brands a unique approach to building their businesses through 360 brand planning, strategic brand partnerships, events and experiential activity, as well as commercial and advertising-led partnerships. Through extensive knowledge of connecting brands and building customer engagement, ThePartnershipAtelier creates ideas and synergy-led alignments, which drive tangible and commercial results. With over 13 years experience working across creative industries including fashion, beauty, media and B2B publishing, Antony’s previous roles have spanned brand strategy and development, partnerships, social media, events, advertising and buying. He has led teams at Haymarket Media, EMAP, my-wardrobe.com and Birchbox.co.uk. The consultancy offers a modern approach to targeting the UK and global consumer, focusing on building the brands through unique alignments and experiential campaigns.

Aisle 8 has been appointed to handle the press and publicity for the new venture.

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ThePartnershipAtelier in 'PR consultancies'