Thirsty has been appointed to handle the PR for age-based beauty brand 19/99, waterless beauty brand Susteau and haircare line NatureLab Tokyo. 19/99's capsule collection of performance-orientated products are elegantly designed and with super-intuitive formulas, which are versatile and sustainable. The range covers eyes, lips, cheeks and contour products. 

Founded in 2017 on the realisation that most haircare products are made up of 80% or more water, Susteau (pictured) is the world’s first waterless beauty brand aiming to rethink the routine by delivering concentrated, effective formulas. Susteau’s line of waterless products activates with water between your hands in a matter of seconds. 

NatureLab Tokyo combines traditional Japanese beauty rituals and future-forward clean technology. Founder Rosa Tagaki set out to create a curated line of innovative haircare, formulated on the premise that healthy hair starts at the scalp. Rosa’s team of scientists and cosmetic chemists harnessed breakthrough botanical technology to unlock active, nutrient-rich plant stem cells proven to repair and maintain scalp health, improve follicle strength and promote growth at the cellular level.