Dust PR has rebranded as This Way Next. The agency is now the PR and marketing division of the new sustainability consultancy Future Nature World. Working both independently of Future Nature or as part of a deeper strategic process, the group has been co-founded by former Dust PR MD Lucy Evans and partner, Grace Young who was most recently working within the digital marketing team at the Soil Association.

Former Dust clients who are now represented by This Way Next include Ally Capellino, Budd Shirtmakers, Goldsmith Vintage, Harrys of London, Izipizi, Peregrine Clothing, Richard James, Rowing Blazers and Tusting.

The agency will be announcing new London premises next month. Stand-alone website coming soon.