Online marketplace Thriftify has launched in the UK. The Belfast-based company connects charity shops with consumers and comes as more consumers are thinking about sustainability in their shopping choices. Theriftify currently partners with 95% of charity retailers in Ireland, including Oxfam, SVP, Sue Ryder, Wessex Cancer Trust and Jack & Jill’s Children's Foundation. Thrifitify provides charity shops with an online platform and allows consumers to browse and buy a wide range of categories, including fashion, gifts and other items from charity shops.