Global jeweller Tiffany & Co. has announced the launch of its new artisanal fragrance, Tiffany & Co. Eau de Parfum. Created by master perfumer Daniela Andrier of Givaudan, the sparkling floral musk opens with vibrant top notes of vert de mandarine. At the heart is hero ingredient iris flower, while patchouli and musk are at the base.

The glass flacon of the Tiffany & Co. fragrance takes its inspiration from the house’s most iconic diamond cuts. A hint of Tiffany Blue accents the collar in the house’s signature T pattern.

To help capture this story of purity as envisioned by Tiffany’s chief artistic officer Reed Krakoff, legendary photographer Steven Meisel was tapped, along with four modern women who represent the diverse spirit of the brand: models Vittoria Ceretti, Julia Nobis, Achok Majak and Georgina Grenville.

Tiffany & Co. Eau de Parfum launches exclusively at Debenhams from 29 September and nationwide from 15 October.