TikTok has partnered with Shopify in France, Germany, Italy, Spain and the UK, to help European Shopify merchants create and run ad campaigns directly geared towards the highly engaged TikTok community. Through the partnership, businesses can now create in-feed shoppable video ads directly within Shopify and deploy them to TikTok's European community. 

Lisa Friedrich, Head of SMB at TikTok Europe, commented: "The businesses thriving today are continuing to innovate in order to find the best ways to engage with customers. As the home of joyful creativity, and with a hugely diverse audience, we are very excited about how this new partnership will be able to help brands in that quest. Over the past 12 months, we've seen such resilience from founders and entrepreneurs across Europe, who have brought energy, creativity and new ideas. They will be at the heart of future economic growth. This partnership will hopefully be a game-changer for Shopify merchants in Europe, helping them quickly, effectively and accurately reach target audiences online, and then convert that into spend."