TikTok has launched the TikTok Creative Exchange, a one-stop platform to make the entire creative production process simple and seamless. Through this new platform, the social media app aims to equip advertisers with a suite of tools to speed up the creation of high-performing creative. 

The platform gives marketers instant access to a selection of the best TikTok creative partners in the industry and enables efficient collaboration at scale. TikTok's network of creative experts will help tailor and personalise content to improve ad performance on TikTok and drive business results.

Through the TikTok Creative Exchange portal, users can manage creative projects — sourcing, contracts, briefs, feedback, approvals, and insights — all in a simple workflow designed to generate large volumes of impactful branded content.