TikTok is launching #TikTokFashionMonth. Partnering with a range of fashion companies and creators until 8 October the TikTok community, fashion brands, creators and celebrities will participate in fashion month through a series of hashtags, live streams and new creative effects.

"We've seen the fashion industry reinvent what luxury fashion means to culture and society through TikTok by bringing fashion into the homes of our community during quarantine. With the launch of our TikTok Fashion Month, this is just another way for our brand partners to leverage the platform's authentic and community-driven approach to showcase their art, creativity and personalities in a unique and truly TikTok way," says CeCe Vu, Fashion Content Partnerships Lead at TikTok.

From now until 8 October TikTok will host two LIVE streams per week, featuring runway shows by luxury designers including Saint Laurent, JW Anderson, and Louis Vuitton. On the final day, 8 October, Nick Tangorra will host TikTok Runway Odyssey, a virtual fashion runway LIVE stream in partnership with PUMA and Alice & Olivia.