TikTok has partnered with American video hosting, sharing, and services platform provider Vimeo, as well as graphic design platform Canva to streamline creative advertising for small businesses. Small businesses can now utilise Vimeo Create, an AI-driven video production tool that allows advertisers to produce and publish ads directly into the TikTok Ad Manager within minutes. TikTok and Vimeo also collaborated on developing custom video templates exclusively available in Vimeo Create, optimised for the TikTok platform.

In addition, through Canva's library of more than 50 TikTok ad templates, content creation will be easier for brands. Reducing time and cost it would traditionally take to design creative from scratch. Canva's ad templates, coupled with the Publish End Points tool, will bring ease and simplicity for creators by empowering them to natively publish visually compelling content directly to TikTok to engage with their audiences in a natural and authentic way.