Date Posted: Wednesday 12th January 2022
TikTok has shared new data on the value of collaborating with creators on ad campaigns. TikTok has conducted several research studies that explore and quantify creators importance on the platform. This new data has been published to help brands understand how to maximise their marketing efforts by producing creative specifically on TikTok, using native formats, and collaborating with independent TikTok creators to develop and promote branded content.
4 takeaways: The impact of creative & creators on TikTok
TikTok-specific branded content in collaboration with creators is also more engaging, resulting in higher view rates
Read the full analysis here.
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