London communications agency Aisle 8 has been appointed to handle the press and publicity for contemporary childrenswear brand, Tobias & The Bear. Inspired by a mission to create comfortable, cool childrenswear for design-conscious parents, Tobias & The Bear was founded in 2014 by two former fashion retail executives, Leanne McKeever and Ruth Cozens. The brand started with a series of printed leggings, and now offers a range of leggings, T-shirts, sweatshirts, rompers, bibs and an entire bedding range all featuring the recognisable prints. The Tobias & The Bear collection is made in the UK using organic and Oeo-tex certified cotton and includes exciting collaborations every season.