Together Group, an industry-leading group of agencies specialising in the luxury-lifestyle sector, has announced the acquisition of Folk, a London-based agency building social strategy and social commerce offerings for luxury brands. Two seasoned executives that have an impressive track record in growing the performance and brand equity of luxury brands and retailers will lead the agency as Co-CEOs: Frankie Harrison, former Global Studio Director at Net-a-Porter and Director of Creative Services at Threads Styling, and Rachel Ingram, former Global Head of Styling at NET-A-PORTER and Editor in Chief at Threads Styling. Former Folk founders Paul Sheehy and Brad Fry will continue to support the agency as Non-Executive Directors on the Board. Folk will continue to be headquartered in London.

‘Folk will focus on developing effective social strategies that deliver measurable impact for brands and closely collaborate with Together Group‘s agencies in the US and global platform agencies in order to offer global strategies with local execution, for global luxury-lifestyle brands as well as challenger brands with a global ambition,’ says Together Group CEO Dr. Christian Kurtzke.