Superdrug has announced British diver Tom Daley as its Male Grooming Ambassador. The partnership has been formed to celebrate everything that is new in the men’s grooming world, and underlines how the way men shop has changed. This is the first time that Superdrug has appointed a celebrity man to front a campaign.

The partnership has been created with Gillette to launch Superdrug’s new razor subscription service. When customers sign up to the subscription service, they are sent regular product supplies direct to their door and receive 15 per cent off Venus and Gillette razor blades. The monthly subscription service starts at £7.69.

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Superdrug in 'beauty, fragrance, grooming & health'