Carver PR has been appointed to handle the PR for Olympian diver Tom Daley's knitwear brand, Made With Love By Tom Daley. The brand uses biodegradable and renewable pure wool, and the debut collection includes knitting kits for jumpers, cardigans, hats, scarves and blankets. 

The British diver commented: "Over the past two years, knitting has been my saviour. It's been a form of mindfulness in between training and competing, and a way to pass the time while I've been travelling or sat at home during lockdowns. I like to think knitting is making a comeback so I look forward to people giving it a try if they haven't before, making things they can actually wear." 

Sign up for more news here. Prices will range from £30 to 220 and each kit will include needles, yarn and knitting patterns.