Global brand Tom Ford has announced new leadership team appointments. Rebecca Mason has been appointed Senior Vice President, Global Brand Image, while Paolo Cigognini has been appointed Senior Vice President, Global Communications and Media, effective August 28, 2023. The new leaders will work closely together to ensure brand image and communications are consistent and cohesive across all verticals of the global luxury house including fashion, beauty and eyewear.

Rebecca joins following a multi-faceted career at Condé Nast where she spent more than 15 years, most recently as Vice President of Global Creative for Condé Nast Commercial Creative. As Senior Vice President, Global Brand Image, Tom Ford, Rebecca will oversee the brand image for all Tom Ford categories, ensuring the signature global luxury brand image and philosophy are cohesively expressed across all touchpoints. Mason will report to Guillaume Jesel, President and CEO, Tom Ford with matrix reporting to Peter Hawkings, Creative Director, Tom Ford.

Paolo joins Tom Ford with twenty years of global luxury marketing and communications experience. Previously, Cigognini served as Chief Marketing Officer at Alexander McQueen and held leadership roles in marketing and communications at Bottega Veneta, Dolce & Gabbana, and Bulgari. As Senior Vice President, Global Communications and Media, Paolo will oversee brand equity, strategic communications, paid, owned and earned media, talent and brand voice, for all categories of Tom Ford. Cigognini will report to Guillaume Jesel with matrix reporting to Lelio Gavazza, CEO of Tom Ford Fashion.