Tommy Hilfiger has appointed Alegra O'Hare as Chief Marketing Officer. Located in New York, Alegra has over 25 years of marketing experience, working with global consumer brands such as adidas and Lee and Wrangler. Most recently, Alegra held the role of Chief Marketing Officer at GAP, prior to which she led the marketing for adidas Originals. In her new role, Alegra will develop and execute innovative global marketing strategies to reach and engage existing and upcoming generations of Tommy Hilfiger consumers. 

“Tommy Hilfiger has always been a brand that’s ahead of the curve, and I’m excited to embark on this new journey with the team amid a drastically changed consumer landscape,” said Alegra. “Together, we will meet these new realities head-on, with a focus on creating engaging and surprising brand experiences for all consumers, further evolving our position as world-class marketers by pushing cultural and creative boundaries.”