Tommy Hilfiger has launched its first Jeans Redesign collection. Guided by the Ellen MacArthur Foundation's Jeans Redesign project, the seven-piece collection has been designed with durability, material health, recyclability and traceability in mind. The Jeans Redesign collection has been created in line with the PVH Corp brand's circular principles, and include using detachable buttons, the replacement of metal rivets with bar tacks, the removal of all metal zippers and removal of the leather patch and the use of 100% organic fabric. 

The collection is now available in selected stores.