Tommy Hilfiger has unveiled Liverpool football star Thiago Alcantara as Brand Ambassador for the Fall/Winter 2022 Tommy Hilfiger men’s watch and jewellery collection campaign launching in September across Europe. Thiago Alcantara’s ambassadorship celebrates his dedication to athletic excellence, determined optimism and social responsibility. The campaign was shot by Marco Fischer on location in northern Spain.

Son to former professional football player Mazinho, Thiago is a creative and technically gifted player for the Liverpool Premier League Club and the Spanish national team, and is highly active with the Alcantara Family Foundation whose mission it is to positively impact society. The watch and jewelry campaign spotlights hero pieces from the men’s collection, including a vintageracing-inspired, all-purpose sports watch. Water-resistant to 5ATM, this multifunctional timepiece (44mm) is complete with a sunray dial, stainless steel frame and rugged mesh bracelet.