Date Posted: Thursday 29th September 2022
Exposure has been appointed to represent Topshop/Topman who have launched a new visual identity and revealed how they will harness their unique heritage as cornerstones of British culture to contribute to ASOS.com’s future growth, marking a new chapter for the trailblazing fashion brands. Since their inception in the 1960s, TOPSHOP and TOPMAN rose to become some of the most influential and recognisable names in British fashion through their pioneering design, cutting-edge shopping experience, and truly unique position as a bridge between the worlds of high street and high fashion. In February 2021, ASOS acquired the TOPSHOP and TOPMAN brands, beginning a journey that saw TOPSHOP and TOPMAN evolve into digital-first businesses and fall into step with ASOS’ ethos and values. TOPSHOP and TOPMAN will now also retail in 106 Nordstrom stores in North America and become a central part of ASOS’ international growth strategy. For the first time, TOPSHOP and TOPMAN will introduce truly inclusive sizing through the Curve range, as well as further investing in its Maternity, Tall and Petite collections. Autumn Winter ‘22 will also introduce a series of limited-edition pieces which are the purest expression of TOPSHOP and TOPMAN’s new vision, with key designs manufactured in the UK which will be expanded into the main collection for Spring Summer ‘23. Available at asos.com.
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