Global event brands, Tough Mudder and Spartan, have appointed Keep Communications as their PR and Communications Agency for the UK. The agreement will see Keep Communications extend its partnership with the adventure brands, handling all PR and communications for the UK market, including 14 nationwide events this year which welcome thousands of participants. Keep Communications has been working to drive awareness of the events amongst new and existing audiences to increase ticket sales and credibility, whilst handling the trade and commercial partnership announcements for the global brands.