Contemporary London-based jewellery brand Astrid & Miyu has appointed TRACE Publicity to handle its PR strategy. Founded in 2012 by Connie Nam, the label specialises in uniquely designed, fashion- forward jewellery at affordable price points of £19-100. The brand is stocked mainly online with plans to open its first flagship in London this year. Additionally, the agency has been appointed to handle the PR for men and women's footwear label Mulo. Originally launched as a more refined take on the espadrille, the collection now incorporates luxury flat styles with additional collaborations throughout the season. The independent London-based company is currently stocked in Matches, Selfridges and Mr.Porter. TRACE Publicity has also announced the appointment of Hanna Rose Smith as Senior Account Executive. Hanna Rose was previously Junior Press Officer at House of Fraser, and her new role will see her work across fashion, accessory, lingerie and jewellery brands: Folli Follie, Boux Avenue, PrettyLittleThing.com, Pringle of Scotland, Glenmuir and Astrid & Miyu.

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TRACE Publicity in 'PR consultancies'