TRACE Publicity has been appointed to support media relations for The Beauty Beat, a brand-new cultural beauty festival dedicated to meeting the beauty needs of Women of Colour. Founded by Donna Dia, a luxury events specialist with 20 years of experience in creating awe-inspiring events across fashion beauty and media, the Beauty Beat will see some of the world’s biggest and best-loved beauty brands – including NARS, Laura Mercier, bareMinerals and retail giant Boots to celebrate Women of Colour. Powered by Instagram and supported by Klarna and The British Beauty Council, this festival will be the first of its kind in the UK. The event will take place on the 3-4 December and will include panel discussions on hot topics across hair, make-up, skincare and tweakments, with some of the beauty industry’s most influential voices and experts in attendance.