TRACE Publicity has been appointed to handle the press and publicity for 72 Hair, a range of top quality hair care, designed to maintain perfect locks. After years of research and development, 72 Hair realised consumers were missing a range of products that genuinely reduced the struggle of managing their own hair. The brand wanted to create a range that could be used with minimum effort but maximum style.

The innovative 72 Hair smoothing gel treatment, has been uniquely designed to penetrate all hair types and rejuvenate hair, bringing it back to its healthy original state, by actively conditioning and revitalising the hair. The results eliminate frizz, locks in colour and reduces blow drying time for up to 12 weeks. Their range includes shampoo’s, conditioners and aftercare products to help with the daily struggle of maintaining perfect looking hair.

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72 Hair in 'beauty, fragrance, grooming & health'