Beauty and wellness expert Tracey Woodward has been named Director of Strategy and Innovation for beauty and wellness brand Modern Botany. Tracey will join co-founders Dr. Simon Jackson and John Murray to form the leadership team behind the purpose-driven brand. Tracey has previously worked with brands including Estée Lauder, Aveda and Aromatherapy Associates, she has also sat on the executive board of Cosmetics Executive Women for the past nine years. 

On her appointment, Tracey commented: "What the world wants are brands with purpose; and, Modern Botany's purpose is, science, sustainability, and self-care. It has been a joy to work on the new product development and to build a strategy with meaning. I am excited to be here and look forward to launching a brand with real commitment and authenticity."

The brand will practise the pillars of science, sustainability and self-care to launch Modern Botany to the world in 2021.