Aisle 8 has been appointed to handle communications and strategy for the UK launch of Nere. Launched in July 2022, Nere is an Australian brand with a sense of youth and a broad colour palette, firmly asserting itself in the new category known as Fashion Travel. Nere is an aspirational travel and luggage brand with clever functionality at an accessible price. The brand's purpose is to amplify the thrill of what might be for consumers with strength, style, spirit and value. Aisle 8 will support the brand with its UK launch and ongoing strategic PR and Influencer activity.