Dutch airline gift card brand, Flightgiftcard has announced its UK launch and appointed Rooster PR to handle press and publicity. Launching this February, Flightgiftcard is the world’s first cross-airline gift card brand for flights which offers consumers the opportunity to give the gift of travel whilst giving giftees complete freedom to choose and book flights, via Flightgiftcard.com, with over 300 airlines, to any of 980 destinations in 70 countries worldwide. 

Rooster’s brief for the Flightgiftcard launch takes in media relations, influencer relations, content generation, competition placement and corporate profiling. As well as consumer gifting, travel, lifestyle and wedding segments, outreach will include corporate audiences, positioning Flightgiftcard as an ideal solution for businesses running incentive programmes.