Canoe Inc. has been appointed to handle the UK PR for Triumph Motorcycles Lifestyle Collection, a moto-influenced lifestyle apparel collection. Triumph is the original British motorcycle brand, adorned and adored globally by riders, non-riders, stars of the screen and style icons. Its influence has been pivotal in shaping the motorcycle world as we see it today. The premium lifestyle apparel collection funnels 120 years of history, authenticity and prestige into high-quality styles refined for everyday wear. The latest collection continues to share the unique offering of genuine motorcycle-inspired menswear with inspiration from Triumph Motorcycles vintage archives to develop modern designs with a retro feel.

Triumph will showcase its latest collection this week at Canoe Press Days (17-19 October) at 91 Brick Lane, London, E1 6QL.