FASHION
True acquires children's organic clothing brand Frugi
Date Posted: Monday 23rd July 2018
Consumer investment and innovation firm True has acquired children's clothing brand Frugi. Frugi designs, manufactures and sells sustainably-sourced organic cotton apparel and accessories for babies, children and new mothers. True will work with the existing management team to support the brand's ongoing growth.
In addition, Hugo Adams, former Executive Board Director of Superdry and Chief of Staff at Marks and Spencer, has been appointed CEO at Frugi. Hugo has also worked for Dyson and the Body Shop.