On 1 February 2017, Copenhagen-based skincare brand True North will move its headquarters to Paris following an agreement with two cosmetic industry experts, Stephane Tsassis and Didier Picard; together they will establish True North International SA as a global distribution company. Stephane Tsassis, a former Senior Vice President at cosmetic group Coty Inc. and several senior management positions at LVMH; and Didier Picard, a former GM/Vice President at the Estée Lauder Companies, will lead the international expansion of True North with the support of a team of experienced professionals. Quoting Stephane Tsassis and Didier Picard, “We were attracted by True North’s original association of the world-acclaimed Danish Way of Living Well and the Swiss scientific credibility behind the brand. True North uses the latest technologies to empower individual skincare users by providing tailor-made programs that correct skin concerns and problems by balancing the skin according to its needs.

True North skincare is currently available at select perfumeries and department stores in Denmark and the United Kingdom, including Mattas, Salling, Magasin and Harvey Nichols.

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True North in 'beauty, fragrance, grooming & health'