Tu Clothing has unveiled Ashley Louise James as its new Brand Ambassador in a 12-month deal which sees her become an official advocate of the brand’s womenswear, baby clothing, childrenswear, and maternity ranges. The mum, Broadcaster and DJ will work in collaboration with Tu on a variety of projects, producing exclusive content to support the brand's goal of providing customers with fashion-forward, quality and on-trend clothing at great prices. Ashley James has a long-term affiliation with Tu, having worked with the brand previously on campaigns providing advice and support to mums on dressing and feeling confident during pregnancy, post-partum and beyond.

Ashley James said: "It’s a dream come true to be the ambassador of Tu Clothing! Tu is a brand I’ve worn and loved for both Alfie and I for a long time. Their clothing has been with me through so many of my life stages, from pregnancy to post-partum and beyond, and even now when it comes to dressing Alf. One of the reasons I love them so much is because of how much they want to support women and help make them feel confident not just in pregnancy, but in postnatal and beyond. I’m thrilled to be working with Tu on a longer-term basis, as I love to work with brands I truly believe in. It’s even more exciting that I’ll see myself in my local supermarket! Tu’s values are something I feel so strongly about, especially the work we have done together over the past year on supporting mums on their pregnancy and parenting journeys. We have so many exciting projects in the works that I can’t wait to get started.”