Twitter has announced a new partnership with Shopify, allowing all U.S. Shopify merchants to have a quick and easy way to tap into Twitter to drive their customers to purchase. Twitter sales channel app is available in Shopify’s App Store and through the Shopify admin. When a merchant adds the sales channel app, they can:

• Onboard to Twitter Shopping Manager: With just a few clicks, merchants can connect their Twitter account to their Shopify admin and onboard onto Twitter's Shopping Manager – the entry point to the suite of Twitter Shopping tools where merchants can access and manage shopping features. In addition to having access to the Shopping Manager, merchants can also access the other free tools we are building for professionals.
• Automatically sync their inventory: The sales channel app regularly syncs with Shopify merchants’ product catalogues, so they don’t need to manually update product information on Twitter. As their Shopify catalogue changes, so does the catalogue in their Twitter Shopping Manager.
• Highlight their products: Merchants can showcase their products front and centre on their Twitter profile with the Shop Spotlight or Twitter Shops to build brand awareness, drive product discovery, and reach customers – all for free. When they’re ready to purchase, shoppers can checkout on the merchant’s website. Starting today, Twitter is also expanding beyond the beta testing phase for Shop Spotlight and Twitter Shops and making both features available to all merchants in the U.S.

Twitter has also announced the testing of its new feature 'Notes', allowing users to write longer text on their tweets.