Twitter has launched Twitter Circle, a new way to Tweet to a smaller crowd. With Twitter Circle, people now have the flexibility to choose who can see and engage with their content on a Tweet-by-Tweet basis. This makes it easier to have more intimate conversations and build closer connections with select followers. Circles can contain up to 150 people, and users can adjust who’s in and who’s out at any time. This feature will be available to everyone on iOS, Android, and Twitter.com globally. You can find more info about Twitter Circle here.

Twitter is also developing a new product management platform to assist in building users' in-app product showcase. The new platform will enable brands to upload and manage their product catalogue, in alignment with the in-app display.