Date Posted: Tuesday 23rd November 2021
Twitter has introduced a new Live Shopping feature to allow its users to shop looks and products during live broadcasts. Users will now be able to check out the Shoppable Banner and Shop Tab on the live event's page, toggle back and forth between the Latest Tab and the Shop Tab throughout the livestream and continue to watch the livestream on the merchant's website within an in-app browser.
Twitter will be piloting the Live Shopping feature in its debut shoppable livestream hosted in partnership with Walmart and Jason Derulo on 28 November.
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