Twitter has launched new feature, Product Drops. With Product Drops, when a merchant Tweets about an upcoming launch, users will see a “Remind me” button at the bottom of the Tweet. With one tap, they can request to be reminded of the Drop. On launch day, users will get an in-app notification in their Notifications tab 15 minutes before and at the time of the drop, so they can be among the first to shop on the merchant’s website and (hopefully) beat out other shoppers. When users click on the notification, they’ll see a “Shop on website” button to purchase the item on the merchant’s website. For now, only shoppers in the U.S. who use Twitter in English on iOS devices will be able to see and engage with Product Drops. Twitter is testing Product Drops with select managed partners.