Twitter has announced that it is now testing a shopping feature on brand profile pages. Twitter will begin to allow businesses to showcase products for sale at the top of their profile. The pilot, Shop Module, will allow Twitter to explore how shoppable profiles can create a pathway from talking about and discovering products on Twitter to actually purchasing them. 

When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase, seamlessly in an in-app browser, without having to leave Twitter.

Twitter will begin to roll out Shop Module with a handful of brands in the US.