UK-based online marketplace OnBuy is set to launch globally after raising £5 million through a series A funding round. 140 new territories, including the US, Germany, France, Spain and the UAE are in the expansion programme of the e-tail startup. OnBuy has credited the support of consumer goods companies including Procter & Gamble and Unilever for its growth. The UK marketplace is set to rival Amazon, which only controls about 29% of the UK e-commerce market. 

CEO Cas Paton said: "2020 is a coming-of-age era for OnBuy, where we've seen some of the world's largest brands and retailers come on board. By having products from the leading household names available, including Procter & Gamble, Unilever and Kimberly-Clark, we are driving better competition which feeds into better pricing for consumers across a huge variety of products."