The GREAT Britain and Northern Ireland Campaign have partnered with the British Fashion Council to host GREAT Fashion for Climate Action, a showcase of UK innovation. The showcase will feature the work of a number of British designers including Burberry, Phoebe English and Stella McCartney. GREAT is the UK's flagship international marketing campaign, the theme of which is to encourage the world to see things differently.

GREAT campaign at COP26 will showcase the UK’s commitment to climate action through fashion innovation. With estimates suggesting the clothing and footwear industries are responsible for 8% of global greenhouse gas emissions, British fashion brands lead the way in innovation to address the industry’s climate challenge.

Prime Minister Boris Johnson said: “The GREAT campaign showcases the best of the UK’s creativity and ingenuity across the world. From infinitely recyclable clothing to carbon-neutral companies, it’s brilliant to see these British fashion brands innovating and leading the industry towards a greener future. I know many more businesses will work hard to make fashion more sustainable in the years to come and I commend the industry’s resolve to play their part in this.”

During the event, several designers will demonstrate the UK’s commitment to tackling climate change through their collections. These brands are weaving their message of climate action into their products to encourage behaviour change in consumers.

• British-American model, Arizona Muse, who will be speaking at the show, will be wearing clothing by Mother of Pearl.
• Burberry has committed to become Climate Positive by 2040. To achieve this, it will accelerate the reduction of emissions across its extended supply chain (scope 3) by 46% by 2030 and become net zero by 2040, 10 years ahead of the 1.5°C pathway set out in the Paris Agreement.
• Mother of Pearl launched its first fully sustainable line, ‘No Frills’, in 2018. Natural fibres such as organic cotton, wool and Tencel™ make up the vast majority of their collections and since then has infiltrated all its learnings into the entire Mother of Pearl world.
• Mulberry’s UK Somerset factories, which produce more than 50% of the products, have been carbon neutral since 2019. Mulberry is committed to achieving net-zero greenhouse gas (GHG) emissions by 2035, 15 years before the Paris agreement. This commitment encompasses both the GHGs we emit directly and those associated with our business activities, referred to as Scope 1, 2 and 3 emissions. This was communicated publicly during the Made to Last Manifesto launch in April 2021.
• Phoebe English has developed less extractive fashion methods using only non-virgin resources, reducing fibre miles, manufacturing in London.
• Priya Ahluwalia transforms recycled materials like deadstock and vintage clothing into upcycled work.
• Stella McCartney, the pioneer of sustainable fashion, is working with a US company to develop a new plant-based material, Mylo, an “un-leather” grown from mycelium, the vegetative part of a fungus.