Date Posted: Wednesday 3rd June 2020
Digital newsstand Readly has expanded its portfolio to include UK daily newspapers on its platform for the first time. Leading London newspaper the Evening Standard and the UK’s largest quality news brand The Independent have both now joined with immediate effect. This is the first time that Readly has expanded its portfolio to include UK daily newspapers on its platform. The newspapers will be available to Readly’s audiences in the UK, Ireland, Germany, Austria, Switzerland and Sweden, adding readership to both current and back issues for publisher ESI Media.
With the relationship increasing the digital reach and presence of the titles, Readly’s robust data analytics and insights will also be accessible as part of the partnership.
Sophie Hanbury, Director, Syndication and Licensing Partnerships at ESI Media, said: “We are delighted to be the first UK newspapers to join the Readly platform. This represents an excellent opportunity to bring our award-winning journalism to an even greater audience, especially given the success and international appeal Readly has enjoyed to date. We are looking forward to working together on our mutual objective of delivering quality news from our established brands to global audiences.”
Ranj Begley, UK Managing Director and Chief Content Officer at Readly said: “We are excited to welcome UK newspapers - the Evening Standard and The Independent - to our portfolio, adding richness and depth to our consumer offer as we look to enable the discovery of quality content. One of the many benefits to publishers of Readly’s ‘all-you-can-read’ service is that readers often enjoy discovering new titles and subjects of interest, and we expect strong cross-pollination from existing and new subscribers to our newspaper and magazine inventory.”
Readly in 'PR Companies'
Evening Standard in 'Media Titles'
independent.co.uk in 'Media Titles'
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