Global haircare brand Umberto Giannini has announced the appointment of Julie Tatarczuk as Managing Director. Julie has created developed and launched multiple brands to market and has a history of leading global brands with previous positions including; General Manager UK and Western Europe Jeunesse; President and General Manager Avon Philippines; President Liz Earle Beauty Company; Group Vice President Brand Marketing, Chief Marketing Officer at Avon; and Managing Director and Vice President at Kao Corp also overseeing haircare giant John Frieda. Julie began her career in beauty over 25 years ago at Boots where she worked for 15 years.

“We are delighted that Julie has joined our all female team and shares our mission to reinvent hair care. As women, we know what women want and need to feel good about their hair. I am extremely excited to have Julie on board to drive forward our vision, amplifying our team’s wealth of product knowledge, market expertise and creativity to provide women with a ‘hairstyle’ in a bottle that is easy for them to recreate salon worthy hair at home.” says Claire Shread, Owner and Creative Director.