Haircare brand Umberto Giannini has announced its launch into colourants with the new Flowerology range. With 95% natural botanical ingredients, Flowerology is specially formulated to care for sensitive hair and scalps and 100% cover grey. The range has 7 shades of 95% natural, 75% organic, vegan and cruelty-free permanent hair colour with 100% grey coverage. Alongside this, the brand also has a range of 97% natural hair care products to maintain a healthy colour.

The Flowerology range is available in Boots, selected retailers and online at umbertogiannini.com.