Date Posted: Monday 20th March 2023
English sportswear and equipment company Umbro has collaborated with music video channel, MTV. Inspired by the brand's archives and the late '80s and early '90s rave scene, the Umbro x MTV collab celebrates a time when working-class kids, football fans, and students came together in disused warehouses, abandoned office blocks and country fields to rave together to a single unifying beat. The collab revisits the Second Summer of Love with a collection that combines casual sports-inspired silhouettes with a range of graphic prints and colours inspired by the ’80s and ’90s rave scene, delivered in a slightly oversized, genderless fit. The collection consists of casual sportswear silhouettes such as hoodies, football jersey tees, trackpants, shorts and bucket hats. The Umbro x MTV collab is available to buy globally now at umbro.co.uk.
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
Get in touch to discover how DIARY directory membership would benefit you.