Global fashion technology company Alvanon has announced that it is collaborating with sportswear brand Under Armour, to inspire fashion brands to embrace 3D. The two companies have partnered on a project to develop new 3D tools, particularly working with a 3D avatar size set, to make a better product, with improved sizing and standardization, that delivers next-level accuracy.

Under Armour partnered with Alvanon to sculpt all of Under Armour's physical fit forms to the company’s proprietary fits. With this new collaboration, Alvanon built on those fit forms to create a range of digital avatars for the brand. The new avatars replicate its proprietary fits and represent the full spectrum of “real” bodies across men’s, women’s and kids.