UNiDAYS, the world's largest student affinity network has launched a new industry report, Gen Z: The Apex Fashion Consumer. With Gen Z estimated to have a $200 billion annual global spend power, the report explores Gen Z's fashion trends and preferences, their attitudes to retailers, sustainability, pricing and more. Informed by responses from its panel of more than 18k Gen Z students, UNiDAYS reveals insights on a range of topics, including how Gen Z are favouring sustainable fashion, natural beauty and are more receptive to gender-neutral clothing. 

Statistics from the report include:

• Over 50% of Gen Z say they have bought more fashion items in 2021 than in previous years
• 40% have an eye for limited design collaborations, 54% describe themselves as loyal to certain fashion brands
• 46 % buy lux as a treat, 27% for quality
• 67% like fashion brands that appeal to their social conscience. 68% want clothes manufactured to the highest ethical standards

The full report can be found here.