Unilever has announced that it has signed an agreement to acquire skincare brand Dermalogica. Used in professional salons and spas worldwide, Dermalogica was launched in 1986 in Los Angeles by Jane and Raymond Wurwand; following the earlier creation of The International Dermal Institute in 1983, the first of its kind to provide training to licenced skin therapists. Dermalogica is currently sold in over 80 countries, and offers both a range of in-home products, as well as a specialist offering for professional skin therapists. The brand is sold in locations where there is a licensed skincare professional who can provide advice on how to address skin problems such as hyperpigmentation, acne, ageing, and sensitive skin – among other skin conditions that Dermalogica is designed to tackle. Dermalogica is focused on skin health, rather than beauty and pampering, relying on a combination of signature concepts: face mapping skin analysis, skin bars and microZone treatment, and its unique skin treatment and touch therapies. The brand, which had a turnover of US$240m in 2014, will be incorporated into Unilever’s Prestige division, which is exclusively dedicated to select distribution and premium personal care brands. Terms of the deal were not disclosed. The transaction is subject to customary regulatory approvals. Freedom PR continute to handle the press enquiries for Dermalogica in the UK and Ireland.

Contact

Unilever UK in 'in-house PR'
Dermalogica in 'beauty, fragrance, grooming & health'