Unilever has announced that it has acquired leading digital-led skincare brand Paula's Choice from TA Associates. Founded by Paula Begoun in 1995, the brand is known for its accessible jargon-free science, high performing ingredients and cruelty-free products.

Paula’s Choice offers powerful content and digital tools to demystify the science behind skincare, including an extensive “Ingredient Dictionary” that breaks down the research behind nearly 4,000 ingredients, and Expert Advice, a curated online hub of skincare and ingredient knowledge.

Vasiliki Petrou, Unilever EVP and CEO Prestige, said: “We are thrilled that Paula’s Choice will join our Unilever Prestige family. Paula’s Choice is a true pioneer in the digital space for beauty and has created a mission-based brand rooted in truth and transparency. We can’t wait to introduce the brand and its iconic products to an even bigger audience.”